When the personal is political, what happens to your friends and family? If you are not favoring your friends for political reasons, like that it's unfair to marginalized populations or that it appears to be nepotism, then they are not your friends. You're just lumping them in with a bunch of strangers. But what kind of creep doesn't have friends? If you are not favoring your family for the same reason, what kind of a jerk are you? This is a major reason why collectivist nonsense like socialism can't work. No matter what system is in place, it's human nature to favor your friends and family. People are mainly privileged by who their friends and family are, and a change in a political or economic system won't change that.