Sweden has many social media influencers with hundreds of thousands of followers, just like everywhere else. Swedish professional soccer player Victor Lindelöf has over two million followers, which is 20% of the population if they are all Swedish.

"You don't have to have 100k+ followers to achieve something."

Maybe you do, if being an influencer is the one thing you are really good at. Aren't some of these folks making money at this game by selling branded swag? The more looks you get, the more you sell. They are no worse than anyone else trying to make a few krona. Everyone can't be a university professor, a movie star, or Victor Lindelöf.