Since it was the only thing to watch, I guess it would be more popular than picking beets or working in a tractor factory. They were one long sales pitch though, just like all propaganda. What they were selling was Our way is the best way, Obey all laws and be a productive member of society or you are a traitor, and Trust the government and our leaders in all things. They were trying to shape the New Soviet Man, and he could only see and know certain things.