Have you ever bought a product and realized that you didn't like it as much as a product you had bought earlier? And then the next time you made a purchase, you went back to the product that you liked before, right? Where is there deception in that? YOU are the one making the decisions, and competition provided you with a choice. Companies that have been around for over a hundred years are successfully fooling everyone into buying their products, unlike those companies that failed? It's ludicrous.

Trying to impose new rules on a game that is already in progress will favor the friends of the people who are making the new rules, which is why there are 12,000 lobbyists in Washington DC trying to change the rules for their friends.